The Only Guide You Need. Comments 1. 0 minutes. Last Update February 5th, 2. As many of you will know, I love Word. Press. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. Im certainly not alone when it comes to utilising this CMS though tens of millions of sites online are powered by the software. For all the great things there are to be said about Word. Press, though, out of the box SEO certainly isnt one of its strong points. As I use the software so much and make a lot of my income thanks to search engine traffic, I have come to learn what works best in terms of optimising your Word. Press setup. Before I share my tips for getting more search traffic to your blog, I want to state that the following recommendations should be used with a little bit of caution. The majority of recommendations here are very obvious and totally fine, but there are others which some people may disagree with. Everything I share here has worked very well for me and the countless clients I have worked with, but I will mention on specific steps if any of them may be frowned upon by others. Now that I have the dont sue me disclaimer out of the way, we can get onto the good stuff. The Basics. I thought it would be a good idea to split the obvious suggestions from the not so obvious and slightly more advanced tactics that I will share later in the post. Title Tags. The title tag has long been thought of as the most important on site factor in telling search engines what your site or a page is about. By default on older versions of Word. Press, post titles would display as Blog Name Post Title. As your homepage is probably already ranking for your site name, youre not helping yourself by putting your site name at the start of your title. You dont need to rank for it more than once. Instead of leaving things this way, I personally like to remove the blog name altogether. A%2F%2F1.s3.envato.com%2Ffiles%2F67099306%2Fscreenshots%2F01_HoverImage.__large_preview.png&w=590&h=300' alt='Optimize Press Themes' title='Optimize Press Themes' />Premium news portal templates by Template Monster a web design giant trusted by hundreds of thousands of happy customers. Power up your. This isnt just because I think it looks better, but because it works. A client I worked with last year received a massive boost in search traffic when we removed their brand name from title tags on their blog posts. To change your title tags, I recommend you install this awesome SEO plugin. SAP Acquires SmartOps to Help Customers Optimize Inventory and Service Levels in Supply Chain. Disclaimer The examples and resources highlighted on these pages have been gathered for educational purposes. CAST does not necessarily endorse the products listed. Do you want to speed up your WordPress site Follow the most comprehensive WordPress optimization guide with tips and plugins to boost performance. Once installed, log into your Word. Press admin and go to Settings All in One SEO Pack. From there, I have entered the following Home Title Viral Marketing Viper. Chill This is the phrase Im trying to get my site to rank for and a brand namePost Title posttitlePage Title pagetitle blogtitleThose are the main ones, and I recommend you tweak the rest to your preferred preferences. The post and homepage titles are the most important. Meta Tags. When you search for a site in Google, youll see a snippet of content under the page link. To control this, you can customise your meta description tag for the page. Similarly, you can also add keywords to your tag to tell search engines what your site is about. I should mention that Google announced a few months ago they do not crawl the keywords tag anymore. Optimize Press Themes' title='Optimize Press Themes' />A good few years ago the keywords used to be important as search engines had less ways to determine what a site is about. Now that technology is so advanced, search engines have better ways of determining rankings and relevance. I still like to put the keywords in there for other search engines and do this by enabling dynamic keywords with the All in One SEO pack. As far as descriptions go, there is no ideal way to automate the process. The best descriptions are hand written, and the plugin Headspace will allow you to configure them for each individual post. Headspace also allows you to auto fill a posts meta description based on the description of your category so if you post a lot, that may be useful for you. Permalinks. Permalinks are simply the URLs for your posts. By default, post titles tend to look like viperchill. URL for this post you will see http www. Ill let you decide which one you think looks better. Not only does this new format tell someone what your page is about before clicking on it, the words in the URL will also be highlighted in search engine results if your post is relevant to the search query. To change your permalinks, simply go to Settings Permalinks. I currently use the following format Some people like to have categories in there but I like to keep URLs as short as possible. A friend pointed out that the quickest solution in terms of querying your database is to use postidpostname. I would only really recommend this if you have a massive site built on Word. Press, but its interesting to note. Its best to do this on a fresh blog, but if youre making this change on a new blog then make sure you install this redirection plugin. It will move your old URLs properly and in a search engine friendly manner. Also remember to shorten the post slug when you are writing an article, as by default the URL will use all of the words in your title. Focus On a Keyphrase. Browse 1800 premium responsive WordPress themes and professional multipurpose WordPress templates with advanced functionality and awesome 247 support. BARCELONA SAP SE NYSE SAP today introduced new technologies, such as facial recognition, machine learning and Internet of Things IoT, to enable targeted. If you only want to synchronize some types of data, click Advanced sync settings instead. Chrome synchronizes your installed apps, extensions, themes, browser. Optimize Your Windows PC for DJing Music Production w DJ Endo Dubspot Blog 6 Find what Latency Setting works best for you. Latency is the delay that happens. Hype is portfolio theme powered by Zillacommerce. Samsung Mobile Pattern Unlock Software. Beautifully designed, its the first allinone solution for selling online with WordPress and Shopify. Unless youre very into branding, its a good idea to try to optimise your site around a keyphrase that can send you search traffic. Most blogs end up getting the majority of links to their homepage, so its a good idea to try and leverage those links by getting search engine rankings for a relevant phrase. For Viper. Chill, Im aiming to rank for the phrase viral marketing. Although it is fairly competitive, it has a decent search volume and its relevant to what this site is about helping you build remarkable sites that others naturally want to share. The Google external keyword tool is a good place to start to see which phrases are popular in your audience. Make sure you select All Countries and Territories on the left and then Exact match on the right hand side to get accurate results. Once you have this keyphrase, you can use it in The title tag for your homepage. The heading of your site. Your logo. As anchor text in links from other websites. The first and last items on this list are going to be the most crucial to helping you achieve higher search engine rankings. Turn on Pingbacks. One way to get more links to your site which increase search engine rankings is actually to link to other people. If you are regularly supporting a site, its very likely that theyre going to return the favour. Especially if theyre in the same industry. I recommend turning on the option in Word. Press if its not already enabled which notifies other blogs when you have linked to them. To do so, head on over to Settings Discussion, and choose the following options Use Alt Attributes Religiously. Ive noticed fairly recently how much emphasis Google seem to be putting the alt attribute when it comes to not only ranking images highly, but also ranking your posts highly as well. Consider a search for the term minimalist marketing and here is my site result. Astronomy Logbook Software'>Astronomy Logbook Software. The text minimalist marketing, which I have highlighted, is actually not written anywhere on the page like that. Instead, it is the alt attribute for one of my images. Word. Press applies alt attributes to images automatically, but they are generated based on the file name. Therefore, if you save your images as minimalist marketing. Word. Press will automatically generate that text. The alt tag is a way to tell search engines what your images are actually about. Not only will it help you get more search traffic to your images, but I think it helps the overall rankings of a page, as well.